Finnish running innovation emphasises natural movement

What do you get when you combine a sports shoe expert and a physiotherapist specialised in lower body problems? Our reporter met with the founders of a new Finnish running shoe company to find out. “Our passion and interest is the human body. How the foot works is brilliant and its built-in impact reducing mechanism cannot be replaced by any shoe or material,” Niskanen explains. “We aim to keep the running stride as natural as possible with a shoe, so it mimics the movement of bare feet.” Read the whole article:Good News from Finland engl.