Shoes don't run, FEET do!

Shoes don't run, FEET do!

Posted by Teukka Niskanen on

Many running shoes influence strongly on the sequence of movements or even change it,  some even in a negative way. Therefore, the new running shoes support and enhance the natural sequence of movements. The impact force is spread over the whole heel area. It provides a natural rolling effect right to the forefoot. The compression forces are absorbed from the construction. The sole structure supports the whole running movement until the big toe by its efficiency. The sole structure helps the runner to convert the kinetic energy into a more efficient forward movement. The new construction is just like a...

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Finnish running innovation emphasises natural movement

Finnish running innovation emphasises natural movement

Posted by Teukka Niskanen on

What do you get when you combine a sports shoe expert and a physiotherapist specialised in lower body problems? Our reporter met with the founders of a new Finnish running shoe company to find out. “Our passion and interest is the human body. How the foot works is brilliant and its built-in impact reducing mechanism cannot be replaced by any shoe or material,” Niskanen explains. “We aim to keep the running stride as natural as possible with a shoe, so it mimics the movement of bare feet.” Read the whole article:Good News from Finland engl.

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